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Campaign & Branding

VistexConnect 

Brand System

Developed a unified brand and UI/UX design system that brings the VistexConnect loyalty program to life across every touchpoint.

RoleCreative Lead / Brand Lead
ServicesBrand Strategy, Identity Design, Campaign System, UI/UX, Email, Social, Digital Design, Iconography, Motion-Ready Assets
IndustrySaaS / Loyalty & Customer Success
VistexConnect Brand System
Impact at a Glance

500

Points earned by customers

Increased

Engagement across the loyalty program

Stronger

Community participation

The Challenge

Creating a clear, scalable design system.

Vistex had a powerful loyalty program but needed a cohesive brand identity and campaign system to clearly communicate value and inspire participation.

Our Approach

Research, strategy, creative, and activation.

Research

Analyzed audience needs, market context, and opportunities.

Strategy

Defined positioning, messaging, hierarchy, and design direction.

Creative

Built a visual system with typography, imagery, color, and layout.

Activate

Scaled the system across digital, print, campaign, and environmental assets.

The Work

Brand ecosystem

VistexConnect Brand System work sampleVistexConnect Brand System work sampleVistexConnect Brand System work sample
Let’s Connect

Let’s create meaningful brand experiences together.

I’m always open to discussing new opportunities, collaboration, and creative challenges.

Contact Me